Boston Scientific Sales Interview Questions [15+ Examples and Answers from Reps]

True Meaning

• Tell me how you handle uncertainty in situations.

Interviewer Looking to Confirm

• Your ability to handle ambiguity in a stressful setting
• Your ability to re-correct course if things get off-track
• Initiative and drive to take matters into your own hands

Pitfalls

• Selecting an example that does not illustrate your specific role in the situation
• Selecting an example that is not “high stakes”

Winning Example

“Last year, during my role as a Marketing Associate at ██████ , I was assigned a new client in the technology accessories industry to run advertising campaigns for. This client did roughly $50M in revenue and was looking to ramp up its digital advertising to fuel growth. I had 6 months to demonstrate that our services prove profitable for our client.

During our discovery phase, we baselined our target acquisition cost and our lead generation targets. Within 6 weeks of launch, our metrics were atrocious. The acquisition cost was nearly double our target, and our lead generation strategy yielded 1⁄4 of our benchmark. My client was not happy - it was bleeding money. I needed to adjust the course quickly.

I spent many nights combing through the campaign data to identify problems. I realized that a specific customer segment on a particular platform was responsible for most of our losses. We cut it out. Additionally, I introduced a new platform, YouTube, to our channel mix, which performed excellently. Combining these two changes resulted in a 70% decrease in acquisition cost and a 15% increase in top of funnel lead generation.

My ability to quickly address poor performance and commit to testing new strategies made this campaign successful. Although stressful in the moment, this experience was instrumental in my growth.”

True Meaning

• Show me how you identify customer problems and work towards solutions to those problems.

Interviewer Looking to Confirm

• You can “walk the walk” — you are capable of effective selling
• You can quickly identify solutions to customer problems
• You can articulate solutions in a convincing way

Pitfalls

• Selling the product rather than the solution
• Not soliciting a conversation with the interviewer around his or her specific needs — launching into a rehearsed sales pitch

Winning Example

Qualify

• “How long have you been in the market for a pen?”

Determine Specific Need

• “Do you have a pen you are using today? Is there anything you wish that item did differently?”
• “Are you evaluating any other pens?”
•  “What types of tasks do you use pens for?”
• “When you finish said task, how do you want to feel?”
• “What color pen are you in the market for: black, blue, red, green?”
• “Do you require a pen clip?”
• “Do you prefer a certain thickness?”

Map Need to the Solution

• “I think I have the product you are looking for. It is our best-selling, state-of-the-art pen — black, felt-tip, 1.0mm, and fashions a pen clip to prevent you from losing it. Not only does it work exceptionally well for everyday tasks, such as meeting notes, but it’s elegant design will turn heads in meetings.”

Urgency Through Scarcity

• “Luckily, I have one left in stock. This type of pen has been in high demand this year, and customers have been raving about it online. It boasts over 200 5-star reviews.”

Close

• “How does this sound? I can leave this pen for you now, free of charge, for you to test out. In the meantime, I will get started on the purchase order to have the rest of the supplies delivered in 2 business days.”